52% of participating brands were awarded this criterion.
Criteria used for the award of the 'Support for local communities' logo:
The AND criteria are compulsory, the OR criteria are optional but it is necessary to meet at least one of those criteria.
- AND: The company has chosen to work with local contractors, when it is economically viable and physically possible . At least 50% of the company’s production is done locally. i.e.: produced in Europe if the brand is European.
- OR: The company has identified local biodiversity hotspots close to its headquarters or production sites. It takes concrete steps to protect and promote these sites.